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FOUNDER DIARIES - Kirsty Craig & Pauline Emmott-Royston on Why Your Hiring Process is Broken

1 hr 12 minWatch on YouTube (opens in a new tab)

About this episode

Nitin Sharma speaks with Kirsty Craig, founder of KCA People with 40 years in recruitment, and Pauline Emmott-Royston, founder of Neom Recruitment with 26 years of experience. The three discuss why hiring processes themselves, rather than recruitment, are fundamentally broken in many organisations.

They explore how candidates think, the critical importance of employer brand, and why businesses struggle with retention. The conversation emphasises treating people as humans rather than resources to process, and how this approach delivers genuine competitive advantage in talent acquisition.

The episode offers candid insights and practical wisdom for recruitment leaders, HR teams, hiring managers and talent acquisition professionals navigating today's talent landscape.

Key takeaways

  • Hiring processes, not recruitment itself, are the root problem most organisations face
  • Employer brand and candidate experience are more important than ever for attracting and retaining talent
  • Treating candidates as humans rather than commodities is an underrated but significant competitive advantage
  • Retention struggles often stem from flawed processes rather than initial hiring decisions

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