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LIVE from Coventry: Collaboration, Value-Add & The Truth About LinkedIn for Recruitment Suppliers

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About this episode

Nitin speaks with Sam Rasdall, Michelle Davies and Christian Mather at the TEAM Network Service Providers Meeting in Coventry about why recruitment suppliers struggle to collaborate despite serving the same ideal customer profile. The panel explores how suppliers often claim to understand their market but fail to leverage shared audiences, and examines the gap between value-add partnerships and disguised sales pitches.

The conversation unpacks the barriers to genuine collaboration, including fear, insecurity and trust issues that prevent suppliers from building referral partnerships. The panellists discuss how authenticity on LinkedIn, strategic webinars and customer success teams can unlock multiple deal flow streams, and why playing the long game—focused on helping rather than selling—drives sustainable business growth.

Key takeaways

  • Suppliers miss opportunities by not collaborating despite serving the same ideal customer profile and shared audiences.
  • Value-first partnerships with webinars, shared content and micro-packages outperform direct client acquisition tactics.
  • Authenticity on LinkedIn and consistent long-term relationship building generate more inbound business than polished marketing.
  • Fear of competitors and insecurity about opening networks are the primary blockers to effective supplier collaboration.
  • Marketing assets fail without sales touchpoints; every content piece should create conversations and business opportunities.

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