From Content to Candidates: Will Grashoff on Building a Modern Rec2Rec Business

Nitin speaks with Will Grashoff, the content creator and founder behind Will's Talent, about building a modern Rec2Rec recruitment business. Will shares how he pivoted from a generalist agency to specialise in recruiting for other recruitment firms, and how video content on LinkedIn and TikTok became his most powerful business development tool. The conversation explores client selectivity, building trust with talent, and why agencies should modernise their approach to technology, learning and development, and key performance indicators.

Will and Nitin discuss the shift away from vanity metrics like headcount towards profitability per head, the reality of remote team management, and what actually motivates candidates and consultants in today's market. Will reflects on leadership culture, the importance of empowerment over micromanagement, and why not every top performer launches their own agency. The episode offers insights for agency owners seeking to scale smartly, Rec2Rec professionals, and leaders looking to modernise their organisations.