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Episode 16 - Liz Pinks [Your Marketing Career Coach]

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About this episode

Nitin speaks with Liz Pinks, an experienced recruiter turned candidate coach, about her career journey and insights into recruitment marketing. They discuss the importance of creating a strong candidate experience and the candidate journey, as well as the critical role of business development in recruitment. The conversation also covers the challenges of running a recruitment business during the pandemic and the lessons learned from that period.

Key takeaways

  • A strong candidate journey and experience are essential elements of successful recruitment marketing strategy.
  • Business development is a vital component of running a sustainable recruitment business.
  • Recruitment leaders face unique operational challenges when running a business during crisis periods like a pandemic.
  • Transitioning from recruiter to candidate coach requires understanding candidate needs and market dynamics.

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