Email Isn’t Dead — You’re Killing It (And Don’t Even Know It) | Ben Fielding, Quinset

Nitin speaks with Ben Fielding, email deliverability specialist and founder of Quinset, to explore why recruiters believe email no longer works—when the real issue lies in their own practices. Rather than email failing, recruiters' behaviours around mass mailshots, KPI-driven volume outreach, and CRM automation are quietly destroying domain reputation and email deliverability.

Ben explains how Google, Gmail and email service providers now actively enforce stricter standards, and why traditional fixes like SPF, DKIM and DMARC are insufficient without addressing root causes. The conversation covers the real-world damage of poor deliverability: missed interviews, unpaid invoices and brand damage. Ben also reveals why workarounds such as burner domains and subdomains no longer work, and how AI-driven recruitment CRMs can worsen the problem if not properly configured.

The episode examines email deliverability as a 360° business issue that spans teams and systems, affecting business development, candidate outreach and client communications alike.