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Unmasking Inclusion – Jo Major on Diversity, Generational Shifts & Breaking the Mold in Recruitment

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About this episode

Nitin speaks with Jo Major, founder of Diversity in Recruitment, at the TEAM Conference 2025. Jo discusses the emotional weight of being a public advocate for inclusion, the persona she has built to succeed in a male-dominated industry, and why diversity is essential to future-proof recruitment. She explores imposter syndrome, intergenerational differences in recruitment, and how sales strategies must evolve.

The conversation covers how Gen Z and Alpha are redefining workplace norms, the role of technology in levelling the playing field, and why the recruitment industry must move beyond outdated approaches. Jo emphasises the importance of social selling, adapting to generational shifts, and embracing real change rather than focusing on surface-level debates.

Key takeaways

  • Diversity is foundational to future-proof recruitment, not merely a buzzword or compliance exercise.
  • Sales strategies in recruitment must evolve to reflect intergenerational differences and embrace social selling approaches.
  • Technology like LinkedIn and ChatGPT is democratising recruitment and creating new opportunities for inclusive practices.
  • Building visibility as a change advocate carries emotional weight and requires authenticity alongside strategic persona development.
  • Gen Z and Alpha workforce expectations demand recruitment industry adaptation beyond traditional office-based models.

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