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Trading Podcast Tips with Charles Kyriakou

47 minWatch on YouTube (opens in a new tab)

About this episode

Nitin speaks with Charles Kyriakou, host of the 1% Better Podcast and founder of Infinite Learning, about how podcasting became a powerful business development tool. Charles shares his journey from building a scrappy, no-frills podcast to creating a business-generating machine, exploring the real return on investment of podcasting for recruiters and coaches.

The conversation covers Charles's transition from recruitment into in-house L&D and independent training, alongside practical insights into podcasting pitfalls, growth strategies, and what he calls the "Amateur Porn Effect". Charles explains how podcasting became his number one business development strategy and reveals the playbook that recruitment business owners, L&D leaders and content-focused recruiters can replicate to attract clients and build personal brand authority.

Key takeaways

  • Charles built a successful podcast with minimal equipment by focusing on intent and consistency rather than production quality.
  • Podcasting delivers measurable ROI for recruiters and coaches through business development and client attraction.
  • The "Amateur Porn Effect" addresses a key podcasting pitfall that creators should understand and avoid.
  • Personal brand building and audience connection through podcasting attracts ideal clients more effectively than traditional methods.

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