Surviving & Thriving in Modern Rec2Rec: Lysha Holmes on Resilience, Relevance & Reinvention

Nitin speaks with Lysha Holmes, founder of Qui Recruitment and host of The Recruiter's Recruitment Podcast, about navigating modern recruitment with nearly 30 years of rec2rec experience. They explore resilience, relevance and reinvention in the sector, covering generational shifts, AI's impact on business development, and why face-to-face meetings are returning. Lysha discusses what recruiters must unlearn, working effectively with Gen Z and Gen Alpha, and the distinction between sales and genuine business development.

The conversation addresses creative revenue models, building loyal inbound client bases, and why adaptability matters more than headcount. Lysha also shares how her podcast grew from lockdown beginnings into a community platform, explores the shift toward recruitment as professional services, and examines why some agencies become "zombie businesses". Throughout, she emphasises building trust, retaining clients and earning loyalty without reliance on cold calling.