Stop Working for Free: Productise Your Recruitment Process Now

Nitin Sharma delivers a solo episode on the unsustainable free-work culture in recruitment and the need to productise services. He explores why recruitment agencies continue to operate like sales businesses rather than professional service firms, examining the sunk cost fallacy and the law of accumulation as barriers to change. The episode challenges listeners to identify services they currently offer without charge and develop paid offerings.

Nitin provides tactical examples of services ripe for productisation, from interview training to job ad copywriting, and addresses why business owners resist using agencies. He argues that shifting to a productised model not only improves agency sustainability but also helps win over clients by offering time-saving solutions. This conversation sets up part three of the series, which will explore AI's role in humanising the hiring process.