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Recruitment is a Marketing job - with Kris Holland and Nitin Sharma

49 minWatch on YouTube (opens in a new tab)

About this episode

Nitin speaks with Kris Holland about the critical role of marketing in recruitment. Kris shares his journey from launching Kitto to earning a Rectools recommendation within its first year, and explores why recruitment is fundamentally a marketing job. They discuss how strategic recruitment marketing can differentiate businesses in a competitive landscape.

The conversation offers actionable insights for recruitment professionals looking to enhance their marketing strategies and align them with business objectives. Kris's perspective on combining technology and marketing provides a unique lens for consultants, business owners and leaders seeking to improve their approach to client and candidate engagement.

Key takeaways

  • Recruitment is fundamentally a marketing job requiring strategic approaches to differentiate in competitive markets.
  • Kitto achieved Rectools recommendation status within its first year by effectively combining technology and marketing.
  • Strategic recruitment marketing aligns business goals with client and candidate engagement strategies.

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