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Mastering Recruitment Marketing: Insights with Tom Burkinshaw of Prominence

36 minWatch on YouTube (opens in a new tab)

About this episode

Nitin speaks with Tom Burkinshaw, owner of Prominence Recruitment Marketing, about the evolution of recruitment marketing and leading a global business in this space. They explore Tom's journey acquiring Prominence, managing a remote team across multiple regions, and adapting to industry challenges including shifting digital marketing trends, employer branding, and the role of AI and automation.

The conversation covers how outsourced providers can embed seamlessly with client teams, the pandemic's long-term impact on workplace and workforce expectations, and strategic insights for staying competitive in a tech-driven, post-COVID world. Tom shares actionable perspectives on where the recruitment marketing industry is heading.

Key takeaways

  • Learn how outsourced recruitment marketing providers can integrate effectively with client teams and add value.
  • Discover how AI and automation are reshaping recruitment marketing strategies and what this means for competitive advantage.
  • Understand the lasting impact of the pandemic on workplace expectations and how successful firms have adapted.
  • Gain insights into managing a successful global recruitment marketing company with distributed teams across regions.

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