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IHR Live: Geofencing, Employer Branding & the Future of Recruitment Marketing | Stephen Anderson
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Nitin Sharma speaks with Ross Wiltshire, Senior Recruiter for Technology at The Walt Disney Company, and Holly Hobbs, Co-Founder and Chief Growth Officer at urfuture, in this live RecFest 2025 episode. The conversation explores Disney's approach to hiring for technical roles across Disney+ and theme parks, the value of apprenticeships and internships for developing young talent, and how rotation schemes help identify skills. Holly shares her journey from Microsoft apprentice to launching a Gen Z job-matching app.
The discussion covers what Gen Z employees prioritise—ethics, culture and job security—and how organisations can adapt their recruitment strategies accordingly. The guests explore employer branding tactics that resonate with young talent, including day-in-the-life content and authentic employee storytelling. They also examine AI's role in recruitment and entertainment, touching on how young people perceive AI in the workplace.
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