From Beans to Boardrooms: Azuki Accounts’ Guide to Financial Mastery in Recruitment

Nitin speaks with Adil and Poonam Mawani, founders of Azuki Accounts, about financial management in recruitment agencies. The conversation covers why agencies are outsourcing finance during downturns, how to identify true operating costs, and the importance of board packs for attracting investors. They discuss key metrics like desk costs and power ratios that recruitment leaders need to monitor.

The episode explores exit strategies including Employee Ownership Trusts, and examines how to manage headcount and overheads without damaging margins. Adil and Poonam share insights into the risks of all-inclusive back-office providers, the role of technology and AI in recruiter productivity, and dividend decisions. They address real-world challenges around exits and the financial realities of scaling recruitment businesses.