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Episode 5 - Robert Woodford [The Marketing Junction]

46 minWatch on YouTube (opens in a new tab)

About this episode

Nitin speaks with Robert Woodford, CEO and founder of The Marketing Junction, about recruitment marketing. With over 20 years in the recruitment industry, Woodford discusses ROI, current trends in recruitment marketing, and whether outsourcing marketing functions is the right choice for recruitment organisations.

The conversation covers practical insights into how recruitment leaders can approach marketing strategy and the considerations involved in deciding whether to build in-house capabilities or partner with external specialists.

Key takeaways

  • Robert Woodford shares insights from over 20 years in recruitment marketing strategy and execution.
  • The episode explores ROI measurement and trends in recruitment marketing for agencies.
  • Listeners learn when outsourcing recruitment marketing might be the right solution for their organisation.

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