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Bullhorn for Small Recruitment Agencies? Dominic Herbert on AI & the Future of Recruitment Tech

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About this episode

Nitin speaks with Dominic Herbert, Senior Manager of Global Sales for SMB at Bullhorn, at Bullhorn's London headquarters to explore whether the platform works for smaller recruitment agencies and how independent recruiters can build scalable technology setups. They challenge common misconceptions about recruitment technology and discuss how smaller agencies can compete in an AI-driven industry without simply copying the tech stack of larger competitors.

The conversation covers Bullhorn's offering for SMBs, the importance of customising workflows rather than adopting technology for its own sake, and how AI can help smaller agencies operate more efficiently and improve productivity. They also discuss Bullhorn's acquisitions of cube19 and Invenias, the realities of running a recruitment business in 2026, and practical advice for founders on building solid technology foundations and solving real business problems.

Key takeaways

  • Smaller agencies can customise Bullhorn workflows rather than copying large agencies' entire tech stacks.
  • AI helps smaller agencies operate at scale and improve productivity without necessarily replacing people.
  • Building a solid technology foundation matters more than adopting every new tool.
  • The right CRM and connected specialist tools enable recruitment businesses to grow efficiently.
  • Focus on solving real business problems rather than adopting technology because competitors use it.

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