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Africa: Recruitment’s Next Frontier — Alex Hashash on Building Global Capability Centres in Kenya

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About this episode

Nitin speaks with Alex Hashash, Founder & MD of Global Capability, about why Kenya and Africa are emerging as untapped talent markets for global recruitment. Alex shares his journey launching a business in Nairobi after a successful healthcare recruitment career, and explores how Africa offers alternatives to traditional offshore hubs like India and the Philippines.

The conversation covers the operational realities of building offshore teams, from compliance and infrastructure to commission structures and culture. Alex addresses western misconceptions about African talent, education and work ethic, and discusses why recruitment businesses should reconsider outdated service delivery models when scaling globally. The episode challenges assumptions about Africa's readiness and emphasises the importance of trust, structure and long-term thinking in global expansion.

Key takeaways

  • Kenya is emerging as a viable alternative to traditional offshore hubs with unique advantages for recruitment businesses.
  • Western misconceptions about Africa's talent, education and work ethic are limiting business expansion opportunities.
  • Building successful offshore teams requires focus on compliance, infrastructure, culture and long-term relationships rather than traditional commission-based models.
  • Recruitment leaders must rethink outdated service delivery approaches when considering global scaling.
  • Talent pools exist globally; businesses need to look beyond established offshore locations.

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